Thoughty & Leadershippy
A blog by ad agency people about advertising, product marketing, social media, and how to not do it completely wrong.
Sometimes, You Just Need To Make A Best-Selling Video Game For A Gourmet-Quality Coffee Company
Coffee and video games? Yes.
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Our ROAS Is 1.5x, Unless It’s Actually 3.1x
How can you determine your real Meta ROAS? It's easy, unless it's complicated. Let us explain.
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You Don’t Have To Do It Alone: 5 Surprising Benefits of Hiring a Social Media Management Agency
Take a minute to stop and think about all the time you or your team currently spends operating your social media accounts.
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Original social media content is harder to make, and that’s why it works
There's nothing wrong with memes and trending templates. Most creators use them. Same with brands.
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Has that influencer on LinkedIn ever done anything besides post?
Scroll on LinkedIn for more than 15 seconds and you'll see them. But have they ever built anything real?
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The Only Thing Changing Advertising Faster Than AI Is Time Itself
The last few years have hammered the point home the hardest in the form of AI, mass layoffs, super-mergers and extreme unease in the industry.
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