-
Stanley Steemer
They’re hiding in your carpet, skating across your tile, lurking in your air ducts, and taking over your couch. They are the Dirt Balls. To help Stanley Steemer bring its professional carpet cleaning and home cleaning services to life, we created a playful character-driven campaign that transformed everyday household dirt and grime into memorable brand personalities. Through digital advertising, social media content, and video campaigns across phone and TV screens, the Dirt Balls helped showcase the importance of professional cleaning services while increasing brand awareness and engagement with homeowners looking for a cleaner, healthier home.
-
-
Introducing The Dirt Balls
These dirty characters are the microscopic squatters hiding throughout your home, from carpets and upholstery to hard-to-reach areas where dirt and debris build up over time. The only thing they fear is Stanley Steemer, the professional carpet cleaning and home cleaning experts equipped to remove the grime they leave behind. Through a fun, memorable campaign, we brought everyday dirt and deep-cleaning solutions to life, helping homeowners see the value of professional cleaning services.