We work with multiple Pabst brands to help them stay true to the core ethos of each product and region.
How do you make a Chicago Style Hot Dog…more Chicago-y?
Old Style is a classic Chicago beer. With summer approaching, the brand was looking for ways to encourage Chicagoans to enjoy an Old Style instead of non-local options. Enter the idea of the Old Chicago Style Hot Dog: boiling a hot dog in beer and dressing it up with all the fixin’s.
The campaign included influencer posts seeding the recipe/concept. Vienna Beef jumped on board to collab on the promo, and a famous Chicago hot dog establishment, the Wieners Circle, featured the Old Chicago Style Dog as a special after Cubs games.
Come meet your #summerromance at @TheWienerCircle tonight and tomorrow with our post-game Old Dog Special! @Cubs @CubsFanClub @WGNNews @oldstylebeer @PabstBlueRibbon @chicagotribune @ViennaBeef @chicago #chicagostyle #hotdog #oldstyle pic.twitter.com/fnZtHbiurj
— The Wieners Circle (@TheWienerCircle) May 21, 2022
Did we just create the greatest BBQ sauce ever?
If you love St. Louis, then maybe! Bandolier helped craft the most St. Louisesque BBQ in history with Stag-infused sauce at local BBQ joint Sugarfire. Customers could order their BBQ either regular or “Stag Style.”
The campaign featured local influencers who visited Sugarfire to enjoy the delicious collab and share it with the world. Bandolier also worked with foodies to craft their own Golden BBQ Sauces and recipes.