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Motel 6
Since partnering with Motel 6, we’ve transformed the brand’s social media presence through strategic social media marketing, content creation, influencer campaigns, and community management. By revitalizing Motel 6’s iconic voice and highlighting key differentiators like its Pets Stay Free policy, we’ve helped reposition the brand as a top choice for affordable hotels and American road trips.
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@stayatmotel6 Do all dads to go luggage packing school or something? 🧳🛣️ #trip #luggage #vacation #dad ♬ original sound – stayatmotel6 -
@stayatmotel6 Which team are you rolling with? ⚽️🤔 #soccer #futbol #worldcup ♬ 1901 – Instrumental – Phoenix -
@stayatmotel6 Pets don’t just stay free, they also control the remotes…probably. Just sayin’. 🛏️🐕 #travel #petfriendly #motel #trip ♬ original sound – stayatmotel6
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Measurable Success
Using a blend of organic social content, creator partnerships and performance-driven paid social campaigns, we’ve significantly grown Motel 6’s Instagram and TikTok audiences while increasing brand awareness and engagement. Our full-service approach combines social media strategy, creative production, paid media, and ongoing optimization to deliver measurable results across every stage of the customer journey.
- 10% GrowthMonth Over Month on TikTok
- 8k to 39kInstagram Followers
- 48%Increase In Engagement
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@stayatmotel6 Pets deserve vacations too. 🐱💤 #vacation #travel #trip #petsstayfree ♬ Relaxed (Sped Up) – MC Mablo Dos Paredões -
@stayatmotel6 We love spooky szn. 👻🧡 #halloween #stay #travel #roadtrip ♬ original sound – Natalie Woods -
@stayatmotel6 Done and done! 👍👏 #travel #stay #vacation #motel ♬ original sound – stayatmotel6