Brand Refresh & Website Revamp: With a trade show scheduled in just under eight weeks, Mayan.co faced the challenge of enhancing its brand in a short amount of time. Bandolier Media accepted the challenge and set out to transform the ad optimization company’s identity and online presence.
Objectives and KPIs
1. Complete the brand refresh and website revamp within the 8-week deadline
2. Create a new brand identity that positions Mayan as a reputable market player
3. Increase website traffic, user engagement, and conversion rates
Bandolier developed a comprehensive plan and collaborated closely with Mayan’s team to create a cohesive brand identity that resonated with their audience. For the website, Bandolier implemented a user-centric approach, focusing on navigation, visual appeal, and content quality. We also adhered to SEO best practices to enhance online visibility and drive organic traffic.
We created an on-brand, atomic design system of reusable elements and components, brought those into Webflow to quickly build out the new pages, adding in custom interactions and functionality where needed.
Results & Impact
+ 3x increase in website traffic within first weeks of launch
+ 2x increase in website traffic within first week of launch
+ 4x increase in website conversion rates within first weeks of launch Mayan received very positive feedback from clients and trade show attendees, validating their new brand identity
+ Mayan’s enhanced online presence and reputation contributed to an increase in new business opportunities, including landing their largest account to date
“It’s always a slightly scary situation to pick an agency and have them perform the 3 most visible projects for a brand — rebranding, website refresh and trade show booth design — on a collapsed timeline. We knew we were in great hands, they have an impressive list of global brand experience and awards, but this level of creative was not expected. I was very impressed with the quality of work we received. Bandolier Media produced the level of work that you feel proud to show your executive and founding team and present to prospective customers. Our goal was to ‘up our game’ and show the value we bring to our customers, and Bandolier delivered. The proof is in the immediate performance.”
— April Beasley | CMO, Mayan