Jeppson’s Malört

Long considered Chicago’s most infamous liquor, Jeppson’s Malört has earned a cult following thanks to its intensely bitter flavor and reputation as a rite of passage for locals and visitors alike. As the brand set its sights on nationwide expansion in 2024, we developed the I Malörted integrated marketing campaign to introduce new audiences to the iconic spirit. Through bold creative, digital advertising, social media content, and shareable brand storytelling, the campaign invited people from all walks of life to “do their civic duty and Malört today,” driving brand awareness, consumer engagement, and national recognition for one of America’s most talked-about liquors.