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BSN Sports
When club sports teams need custom uniforms, apparel, and equipment, they turn to BSN Sports. To strengthen its position in the competitive youth and club sports market, BSN Sports partnered with Bandolier to launch a new premium brand identity supported by a modern website, digital marketing campaign, and integrated organic and paid social media strategy. The result was a cohesive brand experience designed to increase awareness, engage athletes, coaches, and clubs, and drive growth.
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Launch Videos
To showcase the CLUB DIRECT brand, we produced a series of premium brand videos highlighting custom uniforms and high-performance gear across five competitive club sports. Designed to emphasize premium materials, elevated style, and on-field performance, the video content was optimized for both paid social advertising and organic social media marketing, helping increase brand awareness, audience engagement, and product consideration across digital channels.
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Club Sports
Bandolier partnered with BSN Sports to develop the brand strategy and visual identity for CLUB DIRECT, a new premium offering built for competitive youth and club athletics. From brand positioning and creative direction to website design, e-commerce implementation, and digital marketing support, we worked alongside the BSN team to deliver a seamless launch on an accelerated timeline. The result was a cohesive sports brand experience designed to engage athletes, coaches, and club organizations while driving awareness, online engagement, and e-commerce growth.
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