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Scotts Lawn Care
Scotts came to us with a challenge: educate people on fertilizing in an engaging, memorable way. Our solution? Incorporate Scotts products into “Lawn Whisperers.” The branded content series spanned 5 seasons and 17 episodes.
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Relevant Insights
By tapping into lawn culture online, we ensured a wide audience for the series. People watched, shared and tagged their lawn-crazy friends.
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Topical Videos
Each episode was released during the key timeframe for each fertilizer product throughout the year.
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