Ambitious New Year’s resolutions are fine, but does anybody really stick to them? Duke wanted to give guys more attainable goals for the year, so we created this series of videos for their YouTube and social channels.

The brand has a strong in-house creative and social team, so we collaborated closely with them on the concepts and execution.

Duke Cannon products are big. Much bigger than the other soaps and men’s care products out there. So, we created some videos to highlight that.