A premier dad culture brand.
Established in 2016, Classic Dad is all about the dad life. Videos. Apparel. You name it. Created by Bandolier Media, it’s an example of the holistic approach we take to branding. We didn’t just build the editorial and e-commerce sites — we develop all the content and merchandise. With a huge social following and 10 million impressions per month, Classic Dad has become a key influencer for millennials and dads alike.
We created a sponsored article on TheClassicDad.com extolling the virtues and versatility of Duck Tape, along with a variety of original Dad Hacks featuring the product. The hacks were shared in meme form on Classic Dad and Duck Tape social channels.
In 2017, we launched a satirical web series called Lawn Whisperers, based on the nation’s top lawn mowing competition. Milwaukee Tool sponsored three episodes in 2018. The full-length videos live on YouTube, while shorter versions were shared on Classic Dad and Milwaukee Tool social platforms.