We partnered with Duck Tape under the Classic Dad umbrella to create a series of “Dad Hack” memes featuring the humorous side of Duck Tape fixes. The memes resulted in more than 10,000 Reactions on Classic Dad and Duck Tape social platforms.
We also launched the “Duck Tape Man” as a teaser of video webisodes to come. The video earned 1 Million Views, 7,000 Reactions and 3,000 Shares across Classic Dad & Duck Tape platforms. We also used our influencer network to get the video placed on Instagram humor accounts.