Classic Dad

All About That Dad Life

Established in 2016, Classic Dad is all about the dad life. Videos. Apparel. You name it. Created by Bandolier Media, it’s an example of the holistic approach we take to branding. We didn’t just build the editorial and e-commerce sites — we develop all the content and merchandise. With 750k social followers and 30+ million impressions per month, Classic Dad has become a key influencer for millennials and dads alike.


Websites is where we feature humorous and informative content, and partner with brands on custom sponsorships. is the home of our merchandise. In addition to selling apparel online, our products are in retail stores like Hallmark, Buc-ee’s and others across the country.

Content Partners