Weather For Pets
Connecting With Pet Enthusiasts
WeatherBug was looking a fresh way to connect with new users and motivate them to download the app. Taking an audience-led approach, we developed this campaign to appeal to pet parents who need the app to check weather conditions for their outdoor activities with their dogs.
The campaign included social videos, TV spots and static assets, which WeatherBug used to target potential consumers. The result: more downloads and higher retention of users.