Connecting With Lawn Enthusiasts
Scotts came to us with a challenge: Educate people on year-round fertilizing in an engaging, memorable way.
Incorporate Scotts products into the original series “Lawn Whisperers.” Each episode is released during the key timeframe for each fertilizer product throughout the year.
Scotts also came to us with a simple goal: educate people on the importance of taking care of your lawn in Fall so you are fully prepped for Spring.
And we figured what better way to educate viewers than an infomercial?