Scotts

Branded Content

Connecting With Lawn Enthusiasts

Scotts came to Classic Dad with a challenge: Educate people on year-round fertilizing in an engaging, memorable way.

Our solution?

Incorporate Scotts products into the Classic Dad original series “Lawn Whisperers.” Each episode was released during the key timeframe for each fertilizer product throughout the year.

2.5 Million Views (550,000 Organic)

The Lawnfomercial

Scotts also came to us with a simple goal: educate people on the importance of taking care of your lawn in Fall so you are fully prepped for Spring.

And we figured what better way to educate viewers than an infomercial?