Old Style

Old Chicago Style Hot Dog

How do you make a Chicago Style Hot Dog…more Chicago-y?

Old Style is a classic beer and a Chicago favorite. With summer approaching, the brand was looking for ways to encourage Chicagoans to enjoy an Old Style instead of other, non-local options. Enter the idea of the Old Chicago Style Hot Dog: boiling a hot dog in beer and then dressing it up with all the traditional fixin’s.

The campaign included a series of influencer posts seeding the recipe/concept. Vienna Beef jumped on board to collaborate on the promo, and a famous Chicago hot dog establishment, the Wieners Circle, ended up featuring the Old Chicago Style Dog as a special after Cubs games to kick off the summer.