You’d think almond and oat milks would be healthy, right? Well, if you turn those packages around and check the label, you’d see most products in the category are full of gums, fillers and preservatives. MALK isn’t. It just has three simple ingredients.

To highlight the unnecessary stuff in those other products, we created the “Badditives” campaign on TikTok. When we began working on the account, MALK had 230 followers. A year later, they’re approaching 90k followers on the platform.

@malkorganics What’s in your plant-based milk? 🥛🤔 You should #turnitaround and find out. For now, here’s a sneak peek. (Spoiler alert: It’s not great.) #badditives #gellangum #additives #fillers #milk #almondmilk #oatmilk #malk ♬ original sound – MALK Organics

@malkorganics Back at it again with some more #Badditives. The more you know about what’s in those other plant-based milks, the more likely you’ll switch to MALK. 🥛👍 #turnitaround #malk #almondmilk #oatmilk #preservatives #additives #fillers #dipotassiumphosphate #healthtok #health #healthyeating ♬ original sound – MALK Organics

@malkorganics Preservatives, fillers and gums. Oh my! ✋😠Scary huh? Yea, you can rest easy knowing MALK doesn't mess with any of that stuff. All-natural and certified organic is how we do things. #simpleingredients #malk #turnitaround #almondmilk #oatmilk #plantbased #healthy #healthliving #food #foodtiktok ♬ original sound – MALK Organics