There are plenty of influencers in the social media world. But most of them tend to be pretty similar.
For Cuvée Coffee, we wanted to break the mold and work with more of an everyman. The only problem? We couldn’t find that influencer. Luckily, we knew that real guy: Omar.
In addition to being a construction worker and family man, he had been a general contractor for one of our team members for nearly a decade.
So we asked him: want to be our influencer?
The Omar Experiment
After we explained to him what that meant, we began working with him to create @justaconstructionguy on Instagram. And people responded…IN A BIG WAY. He went from 75 followers to 400,000 in five days.
He became so popular, Omar’s now one of the most unique influencers online and engages with a variety of brands. He also has 220k followers on TikTok.
This is much harder than it looks. 😂🛠 @lowes ##tools ##powertools ##lowespartner ##kobalttools ##pickupthepower ##sponsored
View this post on Instagram
As I mentioned in a previous video, the fine people at @LowesHomeImprovement sent me their brand new line of XTR @KobaltTools and we ran them through a few tests. Some test were practical, some a little weird, and we included your suggestions as well. Overall, we had a great time, so I hope you all enjoy the video! – A little bit about the tools I’m using: Kobalt 24V Max XTR tools will feature industry-leading motor and battery technology to deliver 20% extra performance to get jobs done faster, safer, and easier. – Tools and batteries are compatible with current generation Kobalt 24V Max tools. XTR is a line extension for the heavy DIY and value-conscious Pro, not a replacement. Each tool performs at least 20% better than its predecessor Industry-leading innovation and performance, including a new brushless motor and new features, like anti-kickback technology. #LowesPartner #KobaltTools #PickUpThePower #Sponsored