Classic Dad

Media Property

1M Followers / 40M Impressions Per Month

Established in 2016, Classic Dad is all about the dad life. Created by Bandolier Media, it’s an example of the holistic approach we take to branding. We didn’t just build the editorial and e-commerce sites — we develop all the social content and merchandise.

Follow Classic Dad:

Original Videos

One of the key ways we’ve grown our fan base is through original video content. Web series. Viral videos. Topical spoofs. Since launching Classic Dad, we’ve produced more than 75 original videos.

Branded Content

We work with brands to develop high-quality, relevant content. This often takes the form of social videos, but we also create viral memes and sponsored articles on

Content Partners


Classic Dad shirts can be found in a variety of retailers, such as Hallmark stores and Buc-ee’s. We also have a robust ecommerce presence and have made thousands of dads very happy at Father’s Day.