1M Followers / 40M Impressions Per Month
Established in 2016, Classic Dad is all about the dad life. Created by Bandolier Media, it’s an example of the holistic approach we take to branding. We didn’t just build the editorial and e-commerce sites — we develop all the social content and merchandise.
One of the key ways we’ve grown our fan base is through original video content. Web series. Viral videos. Topical spoofs. Since launching Classic Dad, we’ve produced more than 75 original videos.
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If there’s one thing we’re good at, it’s being cheesy. So when @HomeDepot sent us their new #Nexgrill Griddle Top, we sizzled the best grilled cheese sammies we could think of. Introducing the #GrilledCheeseNetwork and a few other Classic Dad TV channels that are coming soon. 🍞🧀📺
Classic Dad shirts can be found in a variety of retailers, such as Hallmark stores and Buc-ee’s. We also have a robust ecommerce presence and have made thousands of dads very happy at Father’s Day.