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WeatherBug
WeatherBug wanted a fresh way to connect with users and motivate them to download the app. Taking an audience-led approach, we developed this campaign to appeal to pet parents who are also outdoor enthusiasts.
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Dogs + Weather
People love dogs. And they love to check weather. It’s a winning combination on social.
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Driving Engagement
The campaign included social videos, TV spots and static assets, which WeatherBug used to target potential consumers. The result: more downloads and higher retention of users.
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