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  • WeatherBug

    WeatherBug wanted a fresh way to connect with users and motivate them to download the app. Taking an audience-led approach, we developed this campaign to appeal to pet parents who are also outdoor enthusiasts.

    • Dogs + Weather

      People love dogs. And they love to check weather. It’s a winning combination on social.

    • Driving Engagement

      The campaign included social videos, TV spots and static assets, which WeatherBug used to target potential consumers. The result: more downloads and higher retention of users.

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