Jeppson’s Malört
Hailing from Chicago, Malört might be the most polarizing liquor in the country. Taking a shot of this bitter beverage has become a rite of passage for Chicagoans and visitors alike. As the brand looked to expand in 2024, we created the nationwide I Malörted campaign to encourage people from all walks of life to “do their civic duty and Malört today.”
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I Malörted
“The I Malörted campaign is about creating community through the shared experience of taking a shot of Malört. The sticker is a visual invitation to unite strangers and friends to connect through their stories about the polarizing beverage. We encourage everyone to exercise their right to Malört!” – Anna Sokratov, Brand Manager